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Bread Baked in a Baeckeoffe Dish - Traditional Alsatian Recipe
Bread Baked in a Baeckeoffe Dish - Traditional Alsatian Recipe
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Alsace Souvenirs by Budget - From 5 € to Over 50 €
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Rain in Alsace? No panic! The region offers a...

Homemade Gingerbread Recipe - The Alsatian Tradition from Gertwiller
Homemade Gingerbread Recipe - The Alsatian Tradition from Gertwiller
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Homemade gingerbread is one of the finest gifts you...

Alsatian Gewurztraminer - The Royal Grape with Bewitching Aromas
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Gewurztraminer is undoubtedly the most expressive...

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Alsatian Postcards Still Going Strong - La Boite aux Trésors Featured on BFMTV

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Alsatian Postcards - A Tradition Standing the Test of Time

Postcards are still popular in tourist towns, and Obernai is no exception. In this souvenir shop on the Alsace Wine Route, the shop La Boite aux Trésors in Obernai sells several thousand a year. A figure that shows just how attached visitors remain to this little rectangle of paper that crosses borders and generations.

What holds customers back the most today is the price of a stamp, which is on average more expensive than the card itself! An amusing paradox that does not, however, prevent postcard enthusiasts from keeping this lovely tradition alive.

La Boite aux Trésors featured on BFMTV

The BFMTV team travelled to Obernai to interview our shop about this phenomenon. A wonderful moment of sharing around this postal tradition that is holding its own in the digital age!

Many thanks to the BFMTV team for this great moment!

Our Complete Collection of Alsatian Postcards and Stationery

 

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