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Alsatian Cervelas Salad - The Traditional Winstub Recipe
Alsatian Cervelas Salad - The Traditional Winstub Recipe
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Simple, fresh and hearty, cervelas salad is a must...

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Bettelmann - The Alsatian Bread and Cherry Pudding
Bettelmann - The Alsatian Bread and Cherry Pudding
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Born from the art of wasting nothing, Bettelmann...

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Waedele - Alsatian Braised Pork Knuckle
Waedele - Alsatian Braised Pork Knuckle
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Meltingly tender inside and crisp outside, Waedele...

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Munster Valley Meat Pie - The Traditional Alsatian Recipe
Munster Valley Meat Pie - The Traditional Alsatian Recipe
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A speciality of the Vosges mountains, the Munster...

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Alsatian Onion Tart (Zewelkueche) - The Traditional Recipe
Alsatian Onion Tart (Zewelkueche) - The Traditional Recipe
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Melting, generous and fragrant, Alsatian onion tart,...

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Alsatian Postcards Still Going Strong - La Boite aux Trésors Featured on BFMTV

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Alsatian Postcards - A Tradition Standing the Test of Time

Postcards are still popular in tourist towns, and Obernai is no exception. In this souvenir shop on the Alsace Wine Route, the shop La Boite aux Trésors in Obernai sells several thousand a year. A figure that shows just how attached visitors remain to this little rectangle of paper that crosses borders and generations.

What holds customers back the most today is the price of a stamp, which is on average more expensive than the card itself! An amusing paradox that does not, however, prevent postcard enthusiasts from keeping this lovely tradition alive.

La Boite aux Trésors featured on BFMTV

The BFMTV team travelled to Obernai to interview our shop about this phenomenon. A wonderful moment of sharing around this postal tradition that is holding its own in the digital age!

Many thanks to the BFMTV team for this great moment!

Our Complete Collection of Alsatian Postcards and Stationery

 

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